Press & Event

The Swiss start-up Ostloong Innovations AG, specialized in augmented reality (AR) and artificial intelligence (AI) in various types of eyewear, was founded in Meilen (ZH) in 2022 by Amber Gao. With its cutting-edge OUTDOOR AR™ technology, Ostloong Innovations aims to establish itself as a market leader in the field of Near-Eye AR+AI.

Its first product - SIRIUS - is the only ski goggle capable of providing an outdoor augmented reality experience and displaying high quality images in color. The goggles, patented OUTDOOR AR™ and equipped with a waveguide lens, also features a built-in camera, an SOS button to alert in case of need, and can receive calls and text messages. SIRIUS’ AR and AI technology greatly enhances the skiing experience by providing real-time information about the user’s performance and environment.

Its second product - LYRA - is part of the startup’s ongoing rise. These AR glasses combine augmented reality and artificial intelligence with core features such as translation (text-text, voice-text), GPS and AI assistance, and are designed for office activities, city life and travel. This innovation aims to radically change the way we interact with the world around us. The smart glasses are equipped with cutting-edge technology offering an immersive and intuitive experience to the user.

Company portrait

Ostloong Innovations is a Swiss start-up specialized in the creation of near-eye systems combining augmented reality and artificial intelligence. Founded by Amber Gao in 2022 in Meilen (ZH), Ostloong Innovations has the ambition to revolutionize different activities outdoor and in our daily life.

The name Ostloong Innovations is a combination of different meanings:

  • “Ost” comes from German and means East.
  • “Loong” means dragon in Chinese. This legendary creature represents luck, a favorable environment, power and nobility of soul.
  • The company’s name is “Innovations” for its desire to create innovative products that contribute to human progress and respond to identified needs. Innovation is at the heart of the activities of this company whose name means “dragon of the East”.

Key dates

  • June 2019: Beginning of the entrepreneurial adventure with the objective of making a ski goggle
  • April 2022: Ski goggles with OUTDOOR AR™ technology
  • September 2022: Official establishment of the company Ostloong Innovations
  • January 5-8, 2023: Presence at CES and first presentation of the SIRIUS product
  • March 17: 1st SIRIUS test for Swiss journalists in Crans-Montana
  • March 30: Launch event - SIRIUS and LYRA - in Zurich
  • June 2023: Launch of SIRIUS pre-sales

Mission and objective

Ostloong Innovations aims to be the leading provider of systems that combine near-eye augmented reality and artificial intelligence.The start-up is committed to contributing to human progress by imagining and creating tomorrow’s products today, enabling easier communication, travel, safety and experience in the real world thanks to augemented reality. Its products are designed to support and enhance the outdoor experience with cutting-edge technologies.

Founder & team

Convinced of the potential and benefits of new technologies, especially artificial intelligence and augmented reality, Amber Gao founded Ostloong Innovations in 2022. It embarked on this adventure with the desire to help certain industries evolve and to respond to a growing need, particularly in the outdoor market (SIRIUS) and the daily assistance market (LYRA).

Amber Gao is of Chinese origin and has been a resident of Switzerland for more than 20 years. She was previously involved in trade between China and Europe, especially in supply chain management. Today, this is one of her strengths, as she knows the best suppliers and distributors in the field. She is assisted by Dimitri Charriere as Chief Operating Officer (COO). He is a former professional freestyle skier of international level with in-depth knowledge and an extensive network in this industry. Together they came up with the idea of an all-in-one ski goggle, before developing smart glasses designed to assist in daily life.

The team is composed of top engineers and experts in AR and AI. The Ostloong Innovations team is proud to be the first company to invent and master this technology that allows every user to live a true augmented reality experience.

Press Kit

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Ostloong in the press

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2023 Wearable Technologies World cup

We are delighted to share our feedback on our participation in the Wearable Technologies World Cup in Munich, in which we finished as finalists. This competition was a unique opportunity for us to showcase our creativity and our spirit of innovation. We were delighted to find out that our idea had been selected among more than 600 other applications and that we had been selected for the final phase. This step allowed us to present our project to a jury made up of experts in the field, but also to an audience of professionals and investors. Despite strong competition, we managed to stand out and convince the jury of the quality of our project. Although we did not win the competition, we are proud to have reached the final and to have had the opportunity to present our project in front of a select audience. We are convinced that this experience will benefit us in the future, allowing us to perfect our project and explore new avenues of innovation.

VivaTech 2023

We have great news for you! We are delighted to inform you that we will be present at VivaTech 2023 in Paris to present our innovative products. This is a unique opportunity for us to introduce you to our product range and show you how we have integrated the latest technologies into our products to provide an exceptional user experience. VivaTech is one of the most important events of the year in the field of technology and innovation. We look forward to meeting other innovators, entrepreneurs, investors and tech enthusiasts from around the world. We look forward to meeting you at our booth at VivaTech 2023 to present our products and answer all your questions. We hope you can join us for this exceptional occasion!

AWE 2023

Dear AR friends, We are pleased to announce that Ostloong Innovations will be exhibiting at AWE, which will be held from May 31 to June 2 in Santa Clara, California. We will be happy to present our latest products and innovations to you on booth 1246. If you’re passionate about technology and the latest advances in augmented reality, you won’t want to miss this exciting event. AWE is a meeting place for innovators, entrepreneurs, investors and industry professionals. We are thrilled to be part of this event and to have the opportunity to showcase our products and innovations to such a diverse and passionate audience. We hope to see many of you at our booth to discuss our products, exchange ideas and share our passion for augmented and virtual reality technology. Thank you for your interest in Ostloong Innovations AG and we look forward to meeting you at AWE 2023.